Keeerist! I just spent 4 (count them - FOUR) hours in a meeting room with the following people :-

1 x Marketing Boss Man
1 x IT Boss Man
1 x Web metrics manager
1 x Web project manager
1 x Web editor
1 x Software architect
1 x Information architect (SUICIDAL WITH BOREDOM)
1 x Business administrator
1 x Market researcher
1 x Web developer
2 x Useabilty consultants

Actually Pan is one of the 12. Can you guess which one?? Trust me by the end of it I was so keen to get out of there I was actually happy to go to the gym. Ghhaahhhhhh! Ackk. Thrrppptttt! Ick ick ick.